Social selling is one of the most effective ways to generate leads and close sales. But if you’re not measuring your success, you’re almost guaranteed to continue making the same mistakes. In this article, we’ll provide you with eight social selling metrics that will help you measure your success and optimize your process.

Social selling is one of the most important skills you can develop in your online marketing career. It’s the process of building relationships with potential customers and persuading them to buy from you by sharing your products or services on social media.

What are social selling metrics?

Social selling metrics are important measurements that can help you track your success in social selling. There are several different types of social selling metrics, and each one can provide valuable information about your progress and performance.

Some common social selling metrics include:

– Lead conversion rate: This is the percentage of leads who convert into customers.
– Average order value: This is the average price of the products or services that customers order.
– Net promoter score: This is a measure of customer satisfaction with a company’s marketing efforts. It takes into account how much the customer would be willing to pay for a product or service, as well as how likely they are to recommend a company to friends and family.

LinkedIn’s Social Selling Index (SSI)

LinkedIn’s Social Selling Index (SSI) can help you to measure the success of your social selling campaigns. The SSI is a metric that measures the performance of LinkedIn groups and profiles.

The SSI is based on three factors: engagements, leads generated, and sales opportunities generated. Engagements are measured by the number of messages sent and received in a group or profile, while leads generated are measured by the number of leads generated from posts in a group or profile. Sales opportunities generated are measured by the number of invitations to join a group or start a conversation with a potential customer that was issued as a result of posts in a group or profile.

By using the SSI, you can track your progress over time and determine which campaigns are working best for you. You can also use the data to improve your social selling strategy.

If you are looking to measure the success of your social selling campaigns, then the LinkedIn SSI is an important metric to consider.

 Inbound connections and network growth

When it comes to social selling, it’s important to measure your success in order to continue growing your network and making connections. There are a number of social selling metrics that you can use to track your progress.

One of the most important social selling metrics is inbound connection growth. This metric measures the increase in the number of leads and opportunities that you have brought in from your network.

Another important social selling metric is network growth. This metric measures the increase in the number of people who are connected to you through your social media accounts and other networking channels.

You can also measure how effective your social media campaigns are by tracking engagement rates and click-through rates. These metrics will help you to determine whether your social media content is landing on the right targets and resulting in conversion rates.

Content engagement rate

One of the most important metrics you can track to measure your social selling success is the content engagement rate. This metric measures how often people are interacting with your content and engaging with your offers.

There are a few different ways to measure content engagement rates. You can use Google Analytics to track unique visitors and pageviews, or you can use ClickFunnels to track leads and sales conversions.

The goal of content engagement is to keep your audience interested in your blog and your products. If they are not engaged with your content, they may not be persuaded to buy your products or sign up for your email list.

Keep track of your content engagement rate, and make sure that it is high enough to indicate that your social selling efforts are successful.

Follower engagement rate

One of the most important metrics you can track when using social selling is your follower engagement rate. This metric tells you how many people are engaging with your posts and following your social channels.

There are a few different ways to measure follower engagement rates. One way is to look at the total number of comments, likes, and shares that your posts receive. Another way is to look at the percentage of followers who have engaged with your posts.

You can also use the follower engagement rate to determine which posts are doing well and which posts need improvement. By understanding which posts are resonating with your followers, you can improve your social selling strategy and increase your chances of success.

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Prospect referrals

Prospect referrals are one of the most important metrics that you can track when it comes to social selling. Referrals indicate that your marketing efforts are working and that you are reaching potential customers.

There are a few different ways to track prospect referrals. You can use a lead capture form, a referral tracking system, or a contact management system.

The most important thing is to make sure that you track your referrals accurately so that you can measure your success. You should also be sure to thank your referring customers for their support. It will show them that you appreciate their help!

Click-through rate

To measure the success of your social selling efforts, you will need to track some key metrics. One of the most important metrics to track is your click-through rate.

Your click-through rate is simply the percentage of times people who viewed your content clicked through to the next page. This metric can help you to determine which pieces of content are most effective and whether you need to make any changes to your strategy.

You can also track other key social selling metrics such as likes, shares, and comments. By tracking these metrics, you can see which pieces of content are resonating with your audience and how you can continue to improve your strategy.

 The number of conversations started

One important metric to track when social selling is the number of conversations started. This can help you determine if your social selling efforts are successful and help you optimize your strategy.

There are a few different ways to track the number of conversations started. One way is to use a social media tracking tool, such as Hootsuite or BuzzSumo. You can also use tools like SocialBroker’s Conversation Monitor to track the number of conversations that occur on your website and blog posts.

Once you have the number of conversations started, you can use that information to improve your social selling strategies. For example, you might decide to focus more on promoting your products in Twitter and Facebook conversations. Or you might want to adjust your advertising budget based on how many conversations are being started by your marketing campaigns.

The key is to track and analyze your social selling efforts so that you can continue to make progress toward success.

Message response rate

One of the most important metrics for social selling is message response rate. This metric tells you how many people opened and responded to your messages.

There are a number of different factors that can affect your message response rate. These include your email marketing content, your subject line, the design of your email, and the timing of your messages.

Try to ensure that all of these factors are optimized to increase your message response rate. This will help you to improve your overall social selling success.